Digital marketing has driven this technological age, in which we remain emotional beings who are, more often than not, inclined to make a purchase if an advertiser clicks through our ‘human’ emotions.
As sophisticated online consumers, we connect more with a brand that speaks to us personally, in other words, emotional branding that ‘speaks’ to a consumer’s heart is far more likely to be a success.
This is the true point, if your brand is showing feelings or portrays some human emotions while you are marketing on digital channels, then you can achieve great success for your business and your brand will boost dramatically.
Digital marketing is continually evolving and becoming more competitive as it does, so to get a sound understanding of how emotional branding is used via digital channels, it’s beneficial to complete a digital marketing course. Once you do – you’ll be on your way to building a digital marketing campaign that will be a great success.
Get aware with digital channels
Getting aware to the difference between the digital channels is key to understanding what type of emotional branding will suit that particular platform. For example, there’s not much point in marketing your professional career history on Facebook or Twitter.
To start your digital campaign on social media first we should take closer look at the most popular digital channels.
Instagram – Instagram is considered to be one of the fastest-growing social media – having one billion active users. This digital channel is a picture or video-based platform, which is great for emotional branding through eye-catching images or videos.
Facebook – Being one of the most popular social media platforms their active users continues to increase. Facebook offers powerful targeting tools which means you’re able to emotionally target a particular audience.
Twitter – Although this digital channel has the capability for much fewer characters than other social media platforms, it’s a quick and relatively easy way to grab users’ attention with an emotional image or video. The good news – Twitter has recently increased its character limit per Tweet to 280 characters.
LinkedIn – With a whopping 250 million users, LinkedIn is a brilliant business and professional based social media platform, which is solely based on career advancement and networking.
Pinterest – If you want to get stuck into emotional branding then Pinterest is the place to post as their user base is 80% female.
How people get involved in emotional branding
Digital platform will always remain the most popular forms of marketing especially while you are doing social media marketing and once you’ve portrayed the art of emotional branding, your brand will boost and take a high start! If you use this step in a perfect manner, getting emotionally charge your audience will be the easiest task, and most cost-effective way of connecting with your audience, which means worthy customers.
Stirring up emotion is a sure-fire way to get your viewers to buy and share your posts. In fact, it wouldn’t be unreasonable to say that today’s consumers want a ‘relationship’ with the brand they choose.
It’s more important than ever before for brands to not only focus on attracting more traffic, increasing conversion rates or impressions – it’s time to add emotional appeal.
How emotion is effectively used in advertising?
No doubt that you’ve heard the saying – we’re all human – well this saying most definitely applies to digital marketing. With more people making use of the internet more often it’s essential that brands make use of emotion to improve their online presence.
With consumers, it comes down to more than just buying a product or service, it’s about how that purchase makes you feel. Digital marketing must include a core emotion, such as happiness, sadness, fulfillment or anger. Consumers need a personal touch when it comes to engaging with digital channel posts.
Benefits of tackling consumer’s emotion
Ultimately, online consumers active on digital channels want their emotional benefits from their purchase – they want their purchase gives them satisfaction.
A good suggestion for creating an emotionally charged post on the digital platforms is to always keep your eyes on competitors posts. It’s a proven fact that people react more to high-quality images and engaging videos than text. Always try to connect feelings to get across an image. Undertaking a consumer survey is also a good way of gauging your audience’s sentiment.